Results-driven marketer with 6+ years growing brands across East Africa. Led campaigns that lifted engagement by 42%.
Experience
Marketing Manager | Safaricom PLC | 2021 – Present
• Led digital campaigns that increased engagement by 42%
• Managed a team of 8 and a KSh 15M annual budget
• Launched 3 product campaigns across 5 markets
Digital Specialist | Twiga Foods | 2018 – 2020
• Grew social following from 12k to 95k in 18 months
• Ran A/B tests that lifted CTR by 27%
• Built weekly performance dashboards for leadership
Education
BSc Marketing | University of Nairobi | 2014 – 2018